The first Presidential campaign to utilize television as a campaign ad medium was for Dwight D. Eisenhower in 1952. General Eisenhower was not the most telegenic candidate, but his campaign team made it clear that they would do whatever it could to reach as many people as possible through television. Most of Eisenhower’s ads were positive in content. Here is one of them:
What present day campaign ad techniques are also found in the Eisenhower ad from 1952?