In this week’s installment of Evaluating the Ads, Georgia is on our mind. There’s an open seat for the United States Senate involving Michelle Nunn (D) and David Perdue (R). The reason for the vacancy is due to retirement of Senator Saxby Chambliss (R). Republicans are hoping to hold on to the seat. Nunn is the daughter of former United States SenatorSam Nunn (D). Perdue is a cousin of former Governor Sonny Perdue (R).
The first ad is from Perdue’s campaign.
Does a biographical ad resonate with you?
The following ad is from Nunn’s campaign.
Does an endorsement from former Senator Nunn make a difference to you?
Courtesy of the Center for Responsive Politics, this chart demonstrates how much money has been raised and spent by the Democratic and Republican Parties in the 2013-2014 election season (as of October 16, 2014). Is there anything that stands out to you in this chart?
In this week’s installment of “Evaluating the Ads”, we’ll take a look at two ads from the race for Governor of Illinois. The incumbent, Democrat Pat Quinn is looking for a second full term of office. His opponent, Republican Bruce Rauner, is trying to unseat Quinn. In both of the ads that you are about to see, Quinn and Rauner present both a negative and a positive message in 30 seconds.
The midterm elections are less than 30 days away. Control of the United States Senate and House of Representatives hangs in the balance. The Democratic Party controls the United States Senate with 53 members. The Republican Party has 45. There are two Independents in the Senate who caucus, or work with, the Democrats. In order to win the Senate, the Republican Party needs a net gain of six Senate seats this November. The current makeup of the House of Representatives favors the Republican Party as they 233 seats to the Democrats, 199. In order for the Democrats to retake the House, they would need a net gain of 17 seats.
“Evaluating the Ads” takes us to Maine where there is a three-way race for Governor. Governor Paul LePage(R) is running for re-election against Congressman Mike Michaud (D) and attorney Eliot Cutler (I). This race involves a rematch of sorts as LePage and Cutler vied for the same seat four years ago.
The following is an ad for Governor LePage.
What do you think the purpose is for using Democratic and Independent voters in an ad for a Republican candidate?
Here is Congressman Michaud’s ad.
What can be inferred from the ad about Governor LePage?
In the following ad for Eliot Cutler, United States Senator Angus King endorses the Independent Cutler. King was a former Governor of Maine and is an Independent himself.
There aren’t many specifics in this ad. Does that matter to you?
Courtesy of FairVote, here are the voter turnout percentages from Presidential and non-Presidential elections beginning in 1948. This year, 2014, is a midterm election or an election that does not include a Presidential race. As you can see, elections in non-Presidential years have never experienced voter turnout over 50%. The best year was 1966 at 49%. Why do you believe that voter turnout in non-Presidential elections is so low? What do you think the national turnout will be this year?
In this week’s installment of Evaluating the Ads, we’ll look at a race for Governor. The state? Colorado. Governor John Hickenlooper (D) is finishing up his first term. His opponent is former Congressman Bob Beauprez (R). This race is a close one.
Here is Hickenlooper’s first ad from a few weeks ago.
Hickenlooper mentions that he will not run any negative ads. Do you believe that this is a good strategy?
Here is an ad from Beauprez’s campaign:
Images matter in political ads. What images are used in this ad and why are they used?
There is a lot going on here in this week’s “Evaluating the Ads” post. For some perspective on the Congressional race in the 12th District of Illinois between first term Congressman Bill Enyart (D) and Illinois State Representative Mike Bost (R), please watch this video on an outburst Rep. Bost made in 2012 regarding the rules set forth by Illinois House Speaker Michael Madigan.
Fast forward to 2014. The Democratic Congressional Campaign Committee is running this ad targeting Bost.
Here is the response by Bost.
Please notice the difference in the two ads. An ad that was paid for by the candidate’s team has to say, “I approve this message.” This was a provision from the Bipartisan Campaign Act (McCain-Feingold) of 2002. Any organization outside of a political campaign must declare that they are not affiliated with a campaign team. Therefore, the ad that was run against Bost was not run by the Enyart campaign. Bost’s ad was paid for by the Bost campaign.
If you were a voter in this race, how would you rate each ad? Do you believe the DCCC’s ad is effective? Do you believe Bost’s response was a strong one?
In this week’s installment of “Evaluating Campaign Ads”, we travel to North Carolina for a hotly contested United States Senate seat. The incumbent is Democrat Kay Hagan. Her opponent is Republican Thom Tillis. He is North Carolina’s House Speaker.
Senator Hagan’s ad is up first.
Who is this ad aimed at? Does this ad appeal to you?
Here is Speaker Tillis’s ad.
Is this an effective way of utilizing contrasting data in an ad?
For more insight into the race, here is a recent Elon Poll.