The following Internet ad is from 2010 for Dale Peterson, a one-time candidate for Alabama Agriculture Commissioner. This ad, for the obscure state position, gained a lot of international attention due to Peterson’s candid nature and the creativity of the ad. Peterson ended up finishing third in the Republican primary, but a follow-up ad, which was as creative as this one, was made where he supported one of his GOP opponents in the runoff election.
In your opinion, what made this ad stand out?