Political Advertising

Here is one of the earliest political campaign television advertisements.  It is from 1952 and it promotes the candidacy of then-General Dwight D. Eisenhower. Eisenhower’s campaign was the first to effectively use television as a mode of political communication.  What techniques do you see here in the ad that would capture the attention of the voting public?  What techniques are used in campaign ads today to capture the public’s attention?