In this week’s installment of Evaluating the Ads, we’ll look at a race for Governor. The state? Colorado. Governor John Hickenlooper (D) is finishing up his first term. His opponent is former Congressman Bob Beauprez (R). This race is a close one.
Here is Hickenlooper’s first ad from a few weeks ago.
Hickenlooper mentions that he will not run any negative ads. Do you believe that this is a good strategy?
Here is an ad from Beauprez’s campaign:
Images matter in political ads. What images are used in this ad and why are they used?