Tag Archives: 1960

This Week’s Ad — JFK for President (1960)

Here is an ad from 1960.  Senator John F. Kennedy was running for President against Vice President Richard M. Nixon.  In this ad, the Kennedy team decided to use President Dwight Eisenhower’s own words against Nixon.  This is a classic “Them on Them” type of ad.  Do you think a “Them on Them” ad is an effective ad to use in a campaign?