This Week’s Campaign Ad — Ross Perot ’92

The following is an ad from the Ross Perot (I) campaign for President in 1992.  Perot finished third to then-Governor Bill Clinton (D) and the incumbent President, George HW Bush (R).  What are the highlights or lowlights of this ad? Critique it.

9 responses to “This Week’s Campaign Ad — Ross Perot ’92

  1. Sammia Shehayber

    Perot clearly states the issues that he is trying to change, which is a good thing because it lets the audience know what they are voting for. He also gives the message directly to his audience by using the statement, “Vote your conscience.” At the end of the ad, it says that Perot paid for it, which shows that he did not have another company campaigning for him. I think a lowlight to this ad is that he does not address his opponent at all so people might not know what issues to compare his to, and it will not hold a strong campaign because it is not memorable in a way that shows the viewers that he is better than his opponent.

  2. Lyndon Jackson

    One highlight from the ad is Perot’s decision to make the ad thirty seconds. But, a lowlight, from the ad would be it seems lifeless and I also think it was a mistake to use gray in the ad. People respond to colors, like red, blue, black, etc…..

  3. All in all, I thought this was a genuine ad. I believe Ross Perot did a nice job of getting to the point and making it short and sweet. The highlights of the ad were the ideas of a government for people and not a government directly enforcing on the people. Another highlight, was how he ended the ad-paid for by Perot. That looked professional right there.

  4. Michael Wozniak

    Ross Perot made his point in what he’s trying to change for the better by expressing it quick without giving it a sugar coated feeling to give his opinions a serious highlight. The lowlight to my opinion would be that he doesn’t mention his campaign opponent for his viewers to understand what will happen if they vote for his opponent.

  5. Presley O'Neil

    I think its a great example of what an ad should be like. He didn’t directly attack his opponents, and he laid out very clearly why you should vote for him. However, while this is the only ad of his I have seen, being so positive it may offer some insight into why he lost the election.

  6. Jennifer Dell

    I think it is affective because he is straight forward.He did not have to spend a lot of money paying for a flashy commercial. I like how it makes voting into a matter of consciousness. He is placing the voter responsible for the results of the country after the election. This is good and represents how voting should be taken seriously. However on the other hand, he is in no way saying how he will accomplish all of the things he states.

  7. Highlights of this ad definitely were from him aiming the benefits at the people and saying that their opinion will count. When he says “If you want a government that comes from the people and not at the people, let your vote say so.” He showed confidence and the ad wasn’t too lengthy. On the other hand, the ad doesn’t give the viewer ideas of what he is going to do for them.

  8. Chris Biernack

    Perot is very clear on what he will do which is good. Unfortunately Perot doesn’t sound assertive enough which is a negative for a presidential candidate. He said what he wanted to say but without any emotion, he sounded similar to Siri.


    Pride always precedes sin. Pride is the catalyst for accepting false doctrine. Pride is the reason men believe their opinions are superior to God’s doctrine.

    Proverbs 26:12 Do you see a man wise in his own eyes? There is more hope for a fool than for him. (NKJV)

    Proverbs 11:2 When pride comes, then comes shame; But with the humble is wisdom. (NKJV)

    2 Thessalonians 2:9-12 The coming of the lawless one is according to the working of Satan, with all power, signs, and lying wonders, 10 and with all unrighteous deception among those who perish, because they did not receive the love of the truth, that they might be saved. 11 And for this reason God will send them strong delusion, that they should believe the lie, 12 that they all may be condemned who did not believe the truth but had pleasure in unrighteousness.(NKJV)

    Pride is the prelude to believing Satan’s signs and lying wonders. Why do they believe what is false? Because they do not love the truth but have pleasure in unrighteousness. God sent them a delusion only after they rejected the truth.

    Romans 1:18-32 ……20 For since the creation of the world His invisible attributes are clearly seen, being understood by the things that are made, even His eternal power and Godhead, so that they are without excuse. 21 because, although they knew God, they did not glorify Him as God, nor were thankful, but became futile in their thoughts, and their foolish hearts were darkened. 22. Professing to be wise, they became fools, [THE WISDOM OF MEN IS THE MANIFESTATION OF PRIDE] 23 and changed the glory of the incorruptible God into an image made like corruptible man–and birds and four-footed beats and creeping things. 24 Therefore God also gave them up to uncleanness, in the lusts of their hearts, to dishonor their bodies among themselves………26 For this reason God gave them up to vile passions. For even their women exchanged the natural use for what is against nature. 27 Likewise also men, leaving the natural use of women, burned in their lust for one another, men with men committing what is shameful, and receiving in themselves the penalty of their error which was due……(NKJV) [ GAY PRIDE IN ACTION]

    When pride comes, then comes shame.

    Pride makes men believe that their teaching and what they believe is superior to God’s written word. Many believe that God is speaking directly to them; therefore making their personal knowledge superior to Scripture. It has been said” When men speak to God they are religious and when God speaks to them they are psychotic.”

    God’s View: Mark 16:16 “He who believes and is baptized will be saved…(NKJV)

    Prides View: Water baptism is not essential to salvation.

    God’s View: Galatians 5:4 You have become estranged from Christ, you who attempt to be justified by law; you have fallen from grace.(NKJV)

    Prides View: Once in grace always in grace. Eternal security.

    God’s View: 1 Corinthians 13:8 Love never fails. But whether there are prophecies, they will fail; whether there are tongues, they will cease; whether there is knowledge, it will vanish away.(NKJV)

    Prides View: Prophecies, tongues, and special knowledge from God have not ceased, as a matter of fact I have these supernatural gifts from God.

    God’s View: John 14:6 Jesus said to him, “I am the way, the truth, and the life. No man comes to the Father except through Me. (NKJV)

    Prides View: There are various and sundry Saviors.

    Proverbs 21:24 A proud and haughty man—“Scoffer” is his name; He acts with arrogant pride. (NKJV)

    Proverbs 15:12 A scoffer does not love one who reproves him, Nor will he go to the wise. (NKJV)



    Posted by Steve Finnell at 10:53 AM No comments:
    Email This
    Share to Twitter
    Share to Facebook
    Share to Pinterest
    Links to this post

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s