In this week’s installment of “Evaluating the Ads”, we’ll take a look at two ads from the race for Governor of Illinois. The incumbent, Democrat Pat Quinn is looking for a second full term of office. His opponent, Republican Bruce Rauner, is trying to unseat Quinn. In both of the ads that you are about to see, Quinn and Rauner present both a negative and a positive message in 30 seconds.
Here is Quinn’s ad.
Here is Rauner’s ad.
Which of the two ads is more effective?