There is a lot going on here in this week’s “Evaluating the Ads” post. For some perspective on the Congressional race in the 12th District of Illinois between first term Congressman Bill Enyart (D) and Illinois State Representative Mike Bost (R), please watch this video on an outburst Rep. Bost made in 2012 regarding the rules set forth by Illinois House Speaker Michael Madigan.
Fast forward to 2014. The Democratic Congressional Campaign Committee is running this ad targeting Bost.
Here is the response by Bost.
Please notice the difference in the two ads. An ad that was paid for by the candidate’s team has to say, “I approve this message.” This was a provision from the Bipartisan Campaign Act (McCain-Feingold) of 2002. Any organization outside of a political campaign must declare that they are not affiliated with a campaign team. Therefore, the ad that was run against Bost was not run by the Enyart campaign. Bost’s ad was paid for by the Bost campaign.
If you were a voter in this race, how would you rate each ad? Do you believe the DCCC’s ad is effective? Do you believe Bost’s response was a strong one?