In this week’s installment of “Evaluating Campaign Ads”, we travel to North Carolina for a hotly contested United States Senate seat. The incumbent is Democrat Kay Hagan. Her opponent is Republican Thom Tillis. He is North Carolina’s House Speaker.
Senator Hagan’s ad is up first.
Who is this ad aimed at? Does this ad appeal to you?
Here is Speaker Tillis’s ad.
Is this an effective way of utilizing contrasting data in an ad?
For more insight into the race, here is a recent Elon Poll.