In this week’s installment of “Evaluating Campaign Ads”, we’ll take a look at two ads that have been running in Arkansas. Senator Mark Pryor (D) is up for re-election and his opponent is Congressman Tom Cotton (R). Both ads shown below are what might be called “negative” or “contrast” ads.
The first ad is from Representative Cotton.
The following ad is from Senator Pryor.
What are your thoughts on these two ads? What clues do you see that identify these ads as “negative” or “contrast”?