Evaluating Campaign Ads — Braley vs. Ernst

This is 2014 and it is an election year.  Every week, I will post ads from the Democratic and Republican candidates for office in those races that are considered to be competitive.  If there are third party candidates running, then I will post their ads as well.  This week’s two ads come from Iowa in the race for retiring US Senator Tom Harkin’s seat.  The Democrat in the race is Congressman Bruce Braley.  The Republican is Joni Ernst, a member of the Iowa State Senate.

Both ads, in this installment, are positive.

**What is Congressman Braley trying to convey in this ad?

**What message is State Senator Ernst trying to make in this ad?

**What are your overall impressions of each ad?

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s