The media typically plays three roles. In no particular order, the media plays the role of a gatekeeper, scorekeeper, and a watchdog. The media as a gatekeeper simply means that the elites who control a particular news entity decide what gets on the air or in a newspaper. Thus, if the story runs, it becomes news. When the media plays the role of scorekeeper, it tends to add numbers to spice up the content of the story itself. For instance, a reporter may tell you a story about three people injured in a crash or that stock prices dropped by 22 points. Numbers and statistics bring life to a story. When the media plays the watchdog, they are acting as a protector or as an investigator regarding events that might have an impact on your life. An example would be an investigation into government corruption and how that corruption has affected your wallet or pocketbook.
Which of these roles, if any, do you expect the local media to play? By local, we are talking about community newspapers or local radio stations. Try not to consider large metropolitan media entities when answering this question.