The Use of Humor in Ads

John Gregg (D) of Indiana fought an uphill battle for Governor in 2012 against Congressman Mike Pence (R).  Gregg’s ads at times were humorous with serious messages lying within them.  Here is an example:

In your opinion, does an ad, with humor, appeal to you as a voter?

51 responses to “The Use of Humor in Ads

  1. Humor is a fantastic technique for garnering attention and gaining “sticking power” in the minds of individuals. It may not be the most noble way to get votes, but it is arguably one of the more effective. People love to laugh, and that keeps them thinking about that candidate.

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